New touristic label for sustainable activities.
La Gruyère Tourism strives to find a harmonious balance between the needs of visitors, the local population and the environment. For this reason, it has applied for the sustainable development label launched by Switzerland Tourism entitled “Swisstainable”.
Thanks to this programme, which aims at a long-term sustainability strategy, we try to guarantee a sustainable travel experience in Gruyère.
Every company joining the movement and participating in the programme can display the Swisstainable logo. To take into account the different requirements and degrees of commitment, the sustainability programme is divided into three levels.
La Gruyère Tourisme has reached the level I of the label. Thanks to its collaboration with the Gruyère Pays-d’Enhaut Regional Nature Park, it will be able to apply for level II in the future.
LGT’s commitment to sustainability was made tangibly by implementing three measures approved by the programme.
The aim is to promote ecology in the broadest sense of the term in tourism in the region of Gruyère as much as possible.